The internet has lost another celebrity cat who grew to prominence with the rise of social media.
Lil Bub, the droopy-tongued, wide-eyed dwarf kitty passed away on Monday at the age of 8 due to bone infection. Bub’s owner Mike Bridavsky announced the news to the cat’s 2.3 million-plus followers on Instagram.
Lil Bub rose to influencer status in 2012 when her signature look landed on the front page of Reddit. Although she did not lend her paws to product endorsement as much as other feline influencers like Grumpy Cat, in 2019 she began to endorse products like CBD oil, kitty litter and cat food. Plus, Bub had a book deal, her own documentary, extensive merchandise line and made multiple appearances through her short life, mostly on behalf of organizations supporting cats with special needs. Bridavsky told The New York Times that Bub raised more than $700,000 for animal organizations.
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Here, we look back at Lil Bub’s fruitful advertising career, one that any human influencer would envy.
Lil Bub Halo and PetSmart cat food (2019)
Cat food brand Halo partnered with Lil Bub to sell chicken stew-flavored cat food, with a giant image of Lil Bub on the packaging. Each purchase of the special pack contributed 10 cents to PetSmart Charities and another 10 cents to the Halo Pet Foundation for cats with special needs.
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