CBD Oil Today in bad ideas: Companies are trying to trademark ‘social distancing’

Prepare yourself. Social distancing beer is coming soon, along with social distancing CBD oil, and Social Distancing: The Game.

Since March 15, a dozen trademark applications have been filed for “social distancing,” TMZ reports. Who wouldn’t want to purchase products branded with the concept of, uh, devastating communal spacing?

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Look for social distancing shirts, hats, signs, and stickers in online stores near you, the report suggests.

Trademark applications usually cost around $1,300 for each category of goods or services that a brand wants to protect—plus lawyers’ fees, which can cost much more. Thus, companies generally only file trademark applications with product or marketing strategies in place. But don’t worry—there may be a reprieve: Lawyers question whether these applications will succeed, as trademarks for phrases that are “widely used messages” are typically rejected.